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ID Beauty Partners With Fusion Brands

New skin care and fragrance launches for 2011.

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By: TOM BRANNA

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ID Beauty, a successful Paris-based beauty corporation known for its high-end, technology driven skincare, cosmetic and fragrance brands, has signed an alliance with U.S.-based Fusion Brands, Inc.’s Luxury Fragrance Division. Fusion will be responsible for the introduction and development of id’s internationally established brands in the American market. Skin care line Rexaline has initiated a roll-out in Sephora stores and Fruit Forever is scheduled to hit undisclosed retailers in late 2011...

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